Understanding CAN-SPAM: Key Considerations for Nonprofits

Does your organization send emails to your mailing list asking recipients to register for your upcoming programs? Does it email invitations to fundraisers or requests for volunteers? If so, like most nonprofits, you are subject to certain notice and opt-out rules for these types of emails. While the steps to follow the law are rather straightforward, the penalty for non-compliance is steep—up to approximately $40,000 per email. Read the article Understanding CAN-SPAM: Key Considerations for Nonprofits, in which we discuss the rules, detail how to stay compliant, and provide additional resources.

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